Apple (AAPL)

Geographic Segments

Business Unit / Product Segments

Major Customers (% of Revenue)

Operational KPIs

Revenue per Macintosh unit (arpu)

Backlog (backlog)

Temporary employees (contractors)

Shareholders of record (customers)

Temporary employees (headcount)

Days of supply in inventory (inventory_units)

Product backlog (order_book)

ARM Holdings investment fair value (other)

ARM ownership stake (other)

ASP change (other)

Accounts payable (other)

Accounts receivable, net (other)

Accrued interest and penalties (other)

Accrued warranty and related costs (other)

Accumulated depreciation and amortization (other)

Accumulated other comprehensive income/(loss) (other)

Accumulated other comprehensive income/(loss), beginning balances (other)

Accumulated other comprehensive income/(loss), ending balances (other)

Adjusted cost (other)

Akamai Technologies investment fair value (other)

Annualized retail revenue per store (other)

Annualized revenue per retail store (other)

Annualized revenue per store (other)

Asia net sales decline (other)

Average revenue per Mac (other)

Average revenue per Macintosh (other)

Average revenue per Macintosh shipped (other)

Average revenue per Macintosh system (other)

Average revenue per Macintosh unit (other)

Average revenue per store (other)

Average revenue per store growth (other)

Average stores open (other)

Avg revenue per Mac (other)

Avg revenue per Macintosh shipped (other)

Avg. revenue per Macintosh shipped (other)

CPU unit sales change (other)

Capital expenditures (other)

Carriers distributing iPhone (other)

Carrying amounts of hedged assets – Marketable securities (other)

Carrying amounts of hedged liabilities – Fixed-rate debt (other)

Cash (other)

Cash and cash equivalents (other)

Cash and marketable securities (other)

Cash and short-term investments (other)

Cash, cash equivalents and marketable securities (other)

Cash, cash equivalents and restricted cash (other)

Cash, cash equivalents and restricted cash, beginning balances (other)

Cash, cash equivalents and restricted cash, ending balances (other)

Cash, cash equivalents and short-term investments (other)

Cash, cash equivalents, and short-term investments (other)

Cash, equivalents and marketable securities (other)

Cellular network carriers concentration (other)

Certificates of deposit and time deposits (other)

Channel inventory (other)

Channel sales mix (other)

Collateral posted (other)

Commercial paper (other)

Commercial paper interest rate (other)

Commercial paper outstanding (other)

Commercial paper weighted-average interest rate (other)

Common Shares Outstanding (other)

Common Stock Issued and Outstanding (other)

Common Stock Outstanding (other)

Common shares issued and outstanding (other)

Common shares outstanding (other)

Common shares repurchased (other)

Common stock and additional paid-in capital (other)

Common stock and additional paid-in capital, beginning balances (other)

Common stock and additional paid-in capital, ending balances (other)

Common stock outstanding (other)

Common stock repurchased (other)

Common stock shares outstanding (other)

Corporate debt securities (other)

Countries with iPad distribution (other)

Countries with iPhone distribution (other)

Credit risk amount (other)

Credit risk amount of derivatives designated as accounting hedges (other)

Credit risk amount of derivatives not designated as accounting hedges (other)

Cumulative hedging adjustments – Fixed-rate debt (other)

Cumulative hedging adjustments – Marketable securities (other)

Current marketable securities (other)

Data centers (other)

Days of supply (other)

Days of supply in inventory (other)

Days payables outstanding (other)

Days sales in accounts receivable (other)

Days sales in receivables (other)

Days sales outstanding (other)

Decrease in gross unrecognized tax benefits (other)

Deemed repatriation tax payable (other)

Deferred revenue (other)

Deferred revenue realization (other)

Derivative assets (other)

Derivative liabilities (other)

Direct channel sales mix (other)

Direct channel share of net sales (other)

Direct distribution share (other)

Distribution carriers (other)

Distribution countries (other)

Dividend per share (other)

Dividends declared (other)

Dividends declared per share (other)

Dividends per share (other)

Domestic sales mix (other)

Education channel mix (other)

Education channel revenue share (other)

Education revenue share (other)

Education share of net sales (other)

Effective tax rate (other)

Employees terminated (other)

Fair value (other)

Fair value of Notes (other)

Fair value of derivative assets (other)

Fair value of derivative liabilities (other)

Fair value of derivatives designated as hedge instruments (other)

Fair value of derivatives not designated as hedge instruments (other)

Gross margin percentage (other)

Gross property, plant and equipment (other)

Gross unrecognized tax benefits (other)

High-profile retail stores (other)

High-profile stores (other)

Indirect channel sales mix (other)

Indirect channel share of net sales (other)

Indirect distribution share (other)

International net sales percentage (other)

International net sales share (other)

International sales mix (other)

International sales percentage (other)

International share of net sales (other)

Inventories (other)

Land and buildings (other)

Land owned (other)

Lease discount rate (other)

Lease payment obligation (other)

Leasehold improvements (other)

Litigation settlement amount (other)

Long-term taxes payable (other)

Mac ASP (other)

Mac unit revenue (other)

Machinery, equipment and internal-use software (other)

Macintosh unit sales by segment (other)

Macintosh unit sales growth (other)

Manufacturing purchase obligations (other)

Marketable securities (current) (other)

Marketable securities (non-current) (other)

Money market funds (other)

Mortgage- and asset-backed securities (other)

Municipal securities (other)

Native Mac OS X applications (other)

Net derivative liabilities (other)

Net sales by category (other)

Net sales by channel (other)

Net sales by distribution channel (other)

Net sales by region (other)

Net sales channel mix (other)

Net sales per Mac (other)

Net sales per Mac unit (other)

Net sales per Mac unit sold (other)

Net sales per Macintosh unit (other)

Net sales per Macintosh unit sold (other)

Net sales per iPod unit (other)

Net sales per iPod unit sold (other)

Net sales per unit (other)

Net sales per unit sold (other)

Net sales through direct channel (other)

Net sales through indirect channel (other)

New stores opened (other)

Non-U.S. government securities (other)

Non-current marketable securities (other)

Non-marketable equity securities (other)

Notional amount of derivatives (other)

Notional amount of derivatives designated as accounting hedges (other)

Notional amount of derivatives not designated as accounting hedges (other)

Online Store Net Sales (other)

Online store net sales (other)

Online store sales (other)

Operating cash flow (other)

Operating expense percentage (other)

Operating lease commitments (other)

Options exchanged in program (other)

Options exercisable (other)

Options outstanding (other)

Other current assets (other)

Other current liabilities (other)

Other non-current assets (other)

Other non-current liabilities (other)

Other purchase obligations (other)

Outstanding RSUs (other)

Outstanding restricted stock units (other)

Owned land (other)

PC market share (other)

Par value per share (other)

Percentage of deferred revenue realized in greater than three years (other)

Percentage of deferred revenue realized in less than a year (other)

Percentage of deferred revenue realized within one-to-two years (other)

Percentage of deferred revenue realized within two-to-three years (other)

Portable share of Macintosh units (other)

Portable systems mix (other)

Portable systems share of sales (other)

Positions eliminated (other)

Power Macintosh unit mix (other)

PowerPC product share (other)

Property, plant and equipment, net (other)

Quarterly cash dividend (other)

RSUs granted (other)

RSUs outstanding (other)

RSUs vested (other)

Remaining buyback authorization (other)

Remaining repurchase authorization (other)

Remaining share repurchase authorization (other)

Repurchase authorization remaining (other)

Research and development expenditures (other)

Restricted cash (other)

Restricted marketable securities (other)

Restricted stock units outstanding (other)

Restructuring terminations (other)

Retail average revenue per store (other)

Retail cumulative capital expenditures (other)

Retail lease commitments (other)

Retail non-Mac sales mix (other)

Retail peripherals and software mix (other)

Retail peripherals mix (other)

Retail revenue per store (other)

Retail store visitors (other)

Retained earnings (other)

Retained earnings, beginning balances (other)

Retained earnings, ending balances (other)

Revenue by distribution channel (other)

Revenue from deferred revenue (other)

Revenue per retail store (other)

Revenue per store (other)

Sales channel mix (other)

Samsung Electronics investment fair value (other)

Share repurchase authorization (other)

Share repurchase authorization remaining (other)

Share repurchase program remaining (other)

Share repurchase program remaining availability (other)

Share repurchase program utilized (other)

Share repurchase spend (other)

Share repurchase utilization (other)

Share repurchases (other)

Shareholders of record (other)

Shares authorized (other)

Shares authorized for repurchase (other)

Shares issued (other)

Shares issued and outstanding (other)

Shares outstanding (other)

Shares repurchased (other)

Shares reserved for future issuance (other)

Shares reserved for issuance (other)

Shares reserved for stock plans (other)

State Aid Decision interest (other)

State Aid Decision recovery amount (other)

State Aid obligation remaining (other)

Stock options outstanding (other)

Stores opened (other)

Term debt (current) (other)

Term debt (non-current) (other)

Term debt outstanding (other)

Total assets (other)

Total current assets (other)

Total current liabilities (other)

Total deferred revenue (other)

Total liabilities (other)

Total marketable securities (other)

Total non-current assets (other)

Total non-current debt and equity investments (other)

Total non-current liabilities (other)

Total other non-current liabilities (other)

Total property, plant and equipment, net (other)

Total shareholders’ equity (other)

Total shareholders’ equity, beginning balances (other)

Total shareholders’ equity, ending balances (other)

Total stock repurchases since inception (other)

U.S. PC market share (other)

U.S. Treasury securities (other)

U.S. agency securities (other)

U.S. education channel sales share (other)

U.S. education channel share of net sales (other)

U.S. education net sales growth (other)

U.S. education sales share (other)

U.S. education unit sales growth (other)

U.S. share of net sales (other)

Unconditional purchase obligations (other)

Unrealized gains (other)

Unrealized losses (other)

Unrecognized compensation cost (other)

Unrecognized share-based compensation (other)

Unrecognized tax benefits (other)

Unrecognized tax benefits impacting effective tax rate (other)

Vendor non-trade receivables (other)

Vendor non-trade receivables concentration (other)

Weighted-average interest rate earned (other)

Weighted-average lease term (other)

Working capital (other)

Worldwide PC market share (other)

Y2K incremental external spending (other)

Year 2000 external remediation spending (other)

iPad countries (other)

iPad distribution (other)

iPad distribution countries (other)

iPhone carrier count (other)

iPhone carrier partners (other)

iPhone carriers (other)

iPhone countries (other)

iPhone distribution (other)

iPhone distribution countries (other)

iPod ASP (other)

iPod net sales (other)

iPod unit revenue (other)

iTunes Music Store countries (other)

iTunes Store countries (other)

iTunes Store net sales (other)

Land owned (properties)

Average revenue per store (revpar)

Deferred revenue (rpo)

Shareholders of record (shareholders)

Common stock issued (shares)

Common shares outstanding (shares_outstanding)

Owned facility (Cupertino) (square_footage)

Retail stores (stores)

Unit sales (units_shipped)

Workforce Totals

Demographics

Workforce Breakdowns

HCM Metrics — Point-in-Time

HCM Metrics — Flow (Annual / YTD)

Workforce Actions